First and foremost, he said, the misogynistic past along with beer names in poor taste, has been addressed “we’re going to be reviewing all of that, and we’re not looking to censor these guys, but there’s a right way to do things and that’s the direction they had already been going, and that we’ll continue to go.”Ģ017 has been an interesting year for those who follow brewery acquisitions. In a telephone conversation last week Kenary talked of how after he initially dismissed the idea of bringing a brand like Clown Shoes into the Harpoon fold, he eventually came to realize how it would be beneficial to both businesses. That particular label has been retired for a while, although stigmas remain for some customers. “I can tell you, it’s not who they are, I know they did it, it’s one of those stupid things they regret, and it’s not who they are today,” says Harpoon co-founder and CEO Dan Kenary. The brew day came less than a week after it was announced that Harpoon, the venerable brewery of traditional ales would acquire the brand that was once known for irreverent and childish beer names like Tramp Stamp, a Belgian-style IPA. The two IPAs were also featured alongside Harpoon IPA and Rich & Dan’s Rye IPA in the new IPA Adventure Mix, a limited release IPA variety mix pack that was released earlier this year to kick off Harpoon IPA’s 20th anniversary.Earlier this week the team from Clown Shoes, a long-time New England-based contract brewery stood on the brew deck at Harpoon in Boston and mashed in batches of Galactica IPA and The Exorcist stout, on what was now officially their system. The White IPA, a blend of a Belgian wit and American hops, will be released in May, while the Black IPA will be released later this fall. To continue the IPA celebration throughout the year, Harpoon will release limited edition six-packs of two new IPAs: Harpoon White IPA and Harpoon Black IPA. We are excited to hear the stories of our fellow Harpoon IPA fans out there.” Ever since then, Harpoon IPA has been the catalyst for our most memorable experiences here at the brewery. It took all 10 of us working at the brewery to bring the first batch of IPA to life. “Some stories will live in Harpoon legend, like when we first brewed Harpoon IPA back in 1993. “We love telling stories here at the brewery,” Doyle said. The winner will receive the “Harpoon Experience”, which will guarantee VIP entry to all of Harpoon’s festivals and sporting events at both the Boston and Windsor, Vt., breweries for one year. Submitted stories will be voted on and the winning story will be announced at HarpoonFest, the brewery’s annual summer festival. Stories can include written word, poems, photos, videos or a combination. The contest will collect stories from Harpoon IPA fans via Facebook through May 12. Harpoon is celebrating the 20th anniversary of Harpoon IPA by telling the brewery’s IPA story, and using it as a social marketing opportunity by inviting Harpoon IPA fans to share their own stories in the “Tell Us Your IPA Story” contest. In the words of George Costanza, I’m back, baby, I’m, back! Editor Chris Crowell’s IPA story: I was really into IPAs about five years ago, and then I drifted away, lost the taste or something, and got more into stouts, porters and other seasonals … but this year, a slew of awesome IPAs rekindled my interest. Harpoon IPA has since become the brewery’s bestselling beer and to this day it remains Harpoon’s flagship. It became an instant New England favorite and in 1994 Harpoon IPA became a year-round beer. Harpoon Brewery co-founders Rich Doyle and Dan Kenary were unsure how local drinkers would take to this medium-bodied, hoppy, bitter, copper-colored ale, so they introduced it as a summer seasonal beer. Twenty years ago in Boston, Harpoon IPA was brewed for the first time.
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